2014 Axiata Cup  
 
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When : From 27/11/2014 (Thu) to 07/12/2014 (Sun)
 
Where : Kuala Lumpur Badminton Stadium
Kuala Lumpur, Malaysia
 
 StageDateStart TimeEnd Time (Approx)
Group Stage Day 1 27/11/2014
Group Stage Day 2 28/11/2014
Group Stage Day 3 29/11/2014
Group Stage Day 4 30/11/2014
Group Stage Day 5 01/12/2014
Group Stage Day 6 02/12/2014
Group Stage Day 7 03/12/2014
Semi Final 06/12/2014
Final 07/12/2014
Watch Final matches online :
Watch Semi Final matches online :
Watch Group Stage Day 6 matches online :
Watch Group Stage Day 5 matches online :
Watch Group Stage Day 4 matches online :
Watch Group Stage Day 3 matches online :
Watch Group Stage Day 2 matches online :
Watch Group Stage Day 1 matches online :
The Axiata Cup badminton championship, sponsored by the Axiata Group, has been successfully held over the last two years and is the “richest team badminton” event in the world today with the prize money of USD1 million. Last year, the event was telecast to over 240 million viewers around the world. This year marks the third edition of the championship which promises to be the best one yet.

Featuring an array of the leading players in the world, Axiata Cup is sanctioned by the Badminton Asia Confederation (BAC) and the Badminton World Federation (BWF) and organised by Total Sports Asia (TSA).

Competing in the annual event are the leading national teams from Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines along with two All Star teams (Asia & Europe). Indonesia was the inaugural winner with Malaysia snatching the title last year.

In the inaugural year 2012, the event received 1st place in the “Event Marketing” category at the prestigious 7th Annual International Sports Event Management Awards (ISEM) in London. Last year, Axiata Cup won the Bronze medal for the “Best Use of Technology” in the ISEM Awards.

Axiata Cup has a strong social media presence and fans will be able to catch all the latest updates and action through the dedicated website, Facebook and Twitter accounts. Axiata Cup was the first badminton event to use innovative virtual branding technology to enhance the in-stadium look. Watch it for yourself live on TV, online or in the stadium.
 

 
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