"King of Badminton" Lin Dan Named as Montblanc China Brand Ambassador  
Published on 10/12/2014     Source : Yahoo

Chinese badminton player Lin Dan, who is also known as the ‘King of Badminton’, has been appointed as China Brand Ambassador by luxury maison, Montblanc. In addition to his talent, Lin Dan’s career stands out because of his relentless pursuit for excellence and perfection. His values are shared by Montblanc, who also strives to exceed expectations and achieve value that transcends time, making him the ideal spokesperson for the Maison.

Montblanc’s new China Brand Ambassador, Lin Dan is more than an undefeated badminton champion – he has also achieved great success and recognition in other industries. Despite his relatively young age, Lin Dan has already won several Olympics and World Badminton Championships. By the age of 31, Lin had completed the “Super Grand Slam” twice, becoming the first and only player to achieve this feat. Lin Dan’s accomplishments can be attributed to his focused determination to challenge personal limits and continue forging ahead. As a professional athlete and in all other life challenges that he has chosen to undertake, he has been driven by a fortitude and professionalism that permeate every aspect of his life. Lin Dan attended the Montblanc ‘Celebrating the Spirit of Meisterstück’ Beijing Exhibition in a tailored suit that complements the Montblanc Meisterstück Heritage Moonphase watch that he was wearing, presenting a refined and tasteful sophistication that is integral to the Montblanc spirit.

At the launch ceremony, Lin Dan presented guests and media with the Montblanc Meisterstück Heritage Collection, and commented on his appointment ‘I am honored to join the Montblanc family. I have always respected Montblanc’s 100-year heritage, exquisite craftsmanship and their timeless pieces. The Maison’s long term commitment to continuous exploration and innovation perfectly reflects my own values, as I strive to push boundaries and reach out for new life adventures ahead.” image

Lin Dan stands out amongst his peers in the sporting world as a man of style and substance. He represents perfectly the values of the Maison: style, elegance pioneer spirit. While the industry applauds him for his panache, it is also drawn to him for his compelling energetic personality and infectious spirit. Lin Dan comments: Accessories are key for men who want to express their taste. To me, Montblanc pieces are much more than mere accessories. They are the companions I choose to accompany me in life and work, to witness the joys and triumphs as I strive to achieve my best, every time.”


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