New name, new image for French BA  
Published on 04/07/2011     Source : Badzine
The French Badminton Association launched its new name and new logo this week-end, hoping to make an impact on the image of the sport in France, which is currently one of the fastest growing in the sport landsca: badminton is now the #1 sport played in French schools.

“We wanted to give a hint of dynamism, modernity and energy and make the French BA become a brand, not just a name,” said the director of communication Pascal Bildstein.

Read full news detail on Badzine


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